Currently there are just over 10% of the Fortune 500 companies with blogs [1, as of the 4/3/2008 ] , and this figure is expected to be the same across other industries. So if you have a company, why doesn’t your company have a blog. Having a blog will set your business apart for the competition, and in today’s busy market every advantage opportunity should be taken.

Increasing number of Business Blogs

Back in 2005, the number of business blogs was a less than 1% of Fortune 500 companies with blogs. And now we have already seen an explosion. If your business isn’t already following the trend and using blogs as a way to:

• keep customers informed about new products/events
• gather customer feedback
• deliver company news

then your company is at a serious disadvantage. You should contact us about getting a blog for your company.

Blogs as an internal Business Tool

Blogs are also suitable for being used as team sites on your companies Intranet. Because blogs allow multiple authors to post, you could have a blog that shares project information / releases / achievements and much more. And with the interactive nature of blogs you will be able to gather comments from your colleagues, and allow them to be updated on new product developments.

Blogs as an external Business Tool

As mentioned before there are many advantages to having a business blog, but one that is often forgotten is that a blog will make your company appear more open. But opening your blog to comments, it shows that you are not afraid of what your customer says. Being a transparent company will give your customer more trust in you and will help your business grow. If a customer knows that your company is dedidtated to helping them, they are more likely to use your service.

Get a Business Blog

If your company doesn’t have a business blog, then you are loosing out. Talk to us and we will work together with you and your IT staff to implement a blogging framework for your company.

This entry was posted on Friday, April 11th, 2008 at 8:23 am and is filed under blogging help. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.