• FTP Hostname
• FTP Username
• FTP Password
• folder location of where the blog is installed

If you don’t have hosting, we can advice you on how to go about organising this. If you do already have web hosting, but you are not sure of these details, then you should contact your webhost.

Settings for a new blog

If we are setting up a new blog, along with your FTP details, we will also require some details about how we can connect to your database.

• MySQL Database name
• MySQL username
• MySQL Database password
• MySQL server location (could be localhost, but sometimes it’s an external database server).

Again if you are not sure about these details you should contact you hosting companies support centre.

Having these details ready will speed up the process of starting your wordpress blog installation.

WordPress Themes

Picking a wordpress theme, we would suggest the following websites

• WordPress.ORG : Free themes
• ThemeForest.NET : Paid themes (from about $16.)

Increasing number of Business Blogs

Back in 2005, the number of business blogs was a less than 1% of Fortune 500 companies with blogs. And now we have already seen an explosion. If your business isn’t already following the trend and using blogs as a way to:

• keep customers informed about new products/events
• gather customer feedback
• deliver company news

then your company is at a serious disadvantage. You should contact us about getting a blog for your company.

Blogs as an internal Business Tool

Blogs are also suitable for being used as team sites on your companies Intranet. Because blogs allow multiple authors to post, you could have a blog that shares project information / releases / achievements and much more. And with the interactive nature of blogs you will be able to gather comments from your colleagues, and allow them to be updated on new product developments.

Blogs as an external Business Tool

As mentioned before there are many advantages to having a business blog, but one that is often forgotten is that a blog will make your company appear more open. But opening your blog to comments, it shows that you are not afraid of what your customer says. Being a transparent company will give your customer more trust in you and will help your business grow. If a customer knows that your company is dedidtated to helping them, they are more likely to use your service.

Get a Business Blog

If your company doesn’t have a business blog, then you are loosing out. Talk to us and we will work together with you and your IT staff to implement a blogging framework for your company.

Blogging can create a chronological documentation of anything you would like to document.

There are many reasons you may want to set up a blog, here are just a few of the categories and reason we think that you may want to start blogging.

Business Blog:

• Maybe you want to set up a business blog, to show your customers what you are currently working on or to bring news about special offers from your company.
• If you want to track a project or topic over a longer period of time, then a blog is a great way to allow people hear what is going on in your company.
• Get feedback on what your company is doing, and let customers voice their ideas publicaly.

Commerical Blog:

• Many people have made blogging a full time job, while earning money online. You could too !
• Do you have a product to sell (via an affiliate deal), and you are looking for an easy way to bring updates about this product ?

Personal Blog:

• Perhaps you are interested in a particular field and want to test your writing skills and let people read your work online. Many bloggers have received book offers on the basis of their
• Do you want to document something for other people to read, like a world event or something personal ?
• You can present your blog as an online CV, and let employers look

Blogging is the perfect platform to get in touch with the masses. It offers all the tools for you to interact and reach the people who are interested in this field.

If you find yourself in any of these categories, but don’t have a clue where to start, then get in touch and we will point you in the right direction.